e.l.f Cosmetics
e.l.f Cosmetics
e.l.f Cosmetics
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
Early explorations around digital brand expression — approachable, confident and optimistic.
Early explorations around digital brand expression — approachable, confident and optimistic.
Early explorations around digital brand expression — approachable, confident and optimistic.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
Challenge
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
Challenge
e.l.f Cosmetics
e.l.f Cosmetics
e.l.f Cosmetics
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
Early explorations around digital brand expression — approachable, confident and optimistic.
Early explorations around digital brand expression — approachable, confident and optimistic.
Early explorations around digital brand expression — approachable, confident and optimistic.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
Challenge
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
Challenge