This one is under wraps
This work is under an NDA. Shoot me a note at hello@kristybenson.design for the password.
This one is under wraps
This work is under an NDA. Shoot me a note at hello@kristybenson.design for the password.
This one is under wraps
This work is under an NDA. Shoot me a note at hello@kristybenson.design for the password.
This one is under wraps
This work is under an NDA. Shoot me a note at hello@kristybenson.design for the password.
e.l.f Cosmetics
e.l.f Cosmetics
e.l.f Cosmetics
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
Early explorations around digital brand expression — approachable, confident and optimistic.
Early explorations around digital brand expression — approachable, confident and optimistic.
Early explorations around digital brand expression — approachable, confident and optimistic.
I unified the brand across web and app, building a scalable system that keeps brand expression consistent while giving teams flexibility to iterate quickly.
I unified the brand across web and app, building a scalable system that keeps brand expression consistent while giving teams flexibility to iterate quickly.
I unified the brand across web and app, building a scalable system that keeps brand expression consistent while giving teams flexibility to iterate quickly.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
This one is under wraps
This work is under an NDA. Shoot me a note at hello@kristybenson.design for the password.
This one is under wraps
This work is under an NDA. Shoot me a note at hello@kristybenson.design for the password.
This one is under wraps
This work is under an NDA. Shoot me a note at hello@kristybenson.design for the password.
This one is under wraps
This work is under an NDA. Shoot me a note at hello@kristybenson.design for the password.
e.l.f Cosmetics
e.l.f Cosmetics
e.l.f Cosmetics
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
As a billion-dollar beauty brand, e.l.f. is a cultural force with a fiercely loyal following—yet their digital presence didn't match the boldness they inspire. e.l.f. needed reimagined web and app experiences that lived up to the hype.
Challenge
Early explorations around digital brand expression — approachable, confident and optimistic.
Early explorations around digital brand expression — approachable, confident and optimistic.
Early explorations around digital brand expression — approachable, confident and optimistic.
I unified the brand across web and app, building a scalable system that keeps brand expression consistent while giving teams flexibility to iterate quickly.
I unified the brand across web and app, building a scalable system that keeps brand expression consistent while giving teams flexibility to iterate quickly.
I unified the brand across web and app, building a scalable system that keeps brand expression consistent while giving teams flexibility to iterate quickly.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.
An experience that bottles the buzz. An ecommerce experience built for how people actually shop today; social-first, community-driven and designed to meet customers in the moments that move them.