Bare Necessities

Ecommerce

User Experience

Web Design

Design System

Motion

Challenge

Bare Necessities is an online intimates retailer looking to build relationships with younger audiences while retaining its core customer base. Our task was to evolve the brand identity to express its unique DNA through a lens that would connect with both of its audiences— and then redesign the web experience, optimizing for key business metrics.

My role as senior designer

Create an immersive experience blending content and commerce to drive customers deeper into the conversion funnel
Manage junior designer workload, approach and craft

Exploring brand visuals & interaction

Our strategy leans into the use of inclusive messaging and photography— how finding the right 'fit’ can help customers feel positively about their bodies and heighten self-love. Bare Necessities applies expertise and empathy to deliver the most comprehensive experience in intimates for customers of all ages, sizes, and preferences.