Pagaya
Challenge
Pagaya is a network that uses AI technology to connect credit providers with qualified borrowers. By responsibly expanding access to credit, Pagaya brings more people into the mainstream economy. As a first mover in this space, Pagaya faced challenges explaining their business, technology and benefits. Pagaya needed to reimagine their web presence and better communicate their mission. The primary goal was to improve top-of-funnel conversion.
My Role as Senior Designer
- Created an engaging marketing website quickly, working in tandem with development team to design and develop experience in 6 weeks
- Managed motion designer, collaborate on approach and craft throughout the project
- Collaborated with cross functional teams as the central point of contact for design
The redesigned site provides a clear explanation of Pagaya’s business and technology, offering accessible ways to contact the brand for more information. A more navigable site also helps capitalize on growing marketing efforts such as conference leadership.
The design leans into Pagaya’s human-centered approach to AI, using tech to expand financial access and fund the everyday goals and ambitions of a diverse range of customers.
