Hi, I’m Kristy Benson
Digital
Design Lead
I have 10+ years of experience in
branding and digital products.
I craft strategic experiences
through thoughtful (and tested)
UX and visual storytelling
for brands.
Select
Cases
Bare Necessities
Redefining an iconic brand
for a new generation
Ecommerce
Web Design
Building a Future Vision for Global Accounting
Product Strategy
Brand Identity
Rapid Prototyping
Evolving Ecommerce
Web Design
App Design
Brand Identity
Digital Marketing
Clear
Website Design
Fluent Health
App Design
Product Strategy
Rapid Prototyping
Pagaya: AI Lending Network
Website Design
A few brands that I’ve had the privilege to work with
e.l.f. Cosmetics
EY
Diageo
Fenty Beauty by Rihanna
Pfizer
Kylie Cosmetics
Clear
Morgan Stanley
Chrissy Teigen
Ralph Lauren
Fluent Health
1-800-Flowers
DESIGN
PROCESS
1
Discovery + Direction
Goals, market research, strategic alignment, idea generation
2
UX + Visual Craft
Information architecture, digital brand identity, art direction, rapid prototyping, vibe coding, motion language
3
Design System
Functional reusable components and guidelines